an alternative

to alcohol?

 

 personal work

 

one of my most substantial projects in which I combined scientific and visual research to inform brand and packaging design

 

the key point of the project is that research found alcohol is more damaging than heroin when taking into account societal harm as well as individual harm

 

the first part is an experiment to see how alcohol could look on shop shelves if it was stripped of branding as tobacco has been

 

the end product is an intoxicating but alcohol free beverage aimed at under 25s which aims to curb binge drinking and health issues from alcohol